Louis Vuitton 5th Avenue New York Maison Wrapped Up

21 dicembre, 2008 alle 4:06 pm | Pubblicato su CHRISTMAS TIME | 1 commento

Louis Vuitton 5th Avenue New York Maison Wrapped UpLouis Vuitton 5th Avenue New York via slicedorange @ Flickr

I love the city of New York, I’ve bee  there three years ago and Iwould have never wanted to return home. I think NYC is the world of the advertising and of visual marchandising, especially for its buildings, for its shops, for its  various kinds of people… so I’ve decided to write some news which I found interesting about its shop windows.

This holiday season, Louis Vuitton’s Maison in 5th Avenue New York has been wrapped up in vinyl display of Takashi Murakami’s contemporary Monogram Multicolor pattern. The installation was completed on November 9, 2008 and had started a week before  .

Louis Vuitton 5th Avenue New York Maison Wrapped UpLouis Vuitton 5th Avenue New York via nekolin1130 @ FlickrLouis Vuitton 5th Avenue New York Maison Wrapped UpLouis Vuitton 5th Avenue New York via Joelle Maslaton @ Flickr

The Big Brother-esque window display has also been replaced with a more colorful and festive holiday theme with large monogram flowers glowing madly with bags and accessories in their center.


Louis Vuitton 5th Avenue New York Maison Wrapped UpLouis Vuitton 5th Avenue New York Maison Wrapped Up


CHANEL’s Christmas Wonderland!

21 dicembre, 2008 alle 3:43 pm | Pubblicato su CHRISTMAS TIME | 12 commenti

This week, in the window of Paris department store Printemps (Paris’ answer to Selfridges) Karl Lagerfeld unveiled Chanel’s Christmas wonderland.


The dream like scene sees hand-made puppets of legendary Chanel designer Coco Chanel frolicking in Chanel’s imaginary Christmas dream garden. The garden is filled with 2,500 yellow, gold and black Christmas baubles, while the Coco dolls, fly through the air (on frilled parasols) thanks to the technology of French animator Jean Claude De Hix.

Each puppet is stylishly attired in a modern, almost space age take on the classic quilted Chanel suit and every puppet has Mademoiselle Chanel’s iconic blunt fringed bob.

The window will be on display until the new year.

It would be fun if you could post your local CHANEL boutique’s Christmas windows as well!
Here’s the one unveiled by Karl, at Le Printemps department store in Paris:

La Rinascente: CRYSTALLIZED™ – Swarovski Elements illumina il Natale di Milano

11 dicembre, 2008 alle 6:08 pm | Pubblicato su CHRISTMAS TIME | Lascia un commento

Sparks and flashes… the white snow crystallized by Swarovski falls magically on Rinascente of Milano. People of Milan can see 12 Kilometres of crystall that show new Christmas proposes. The new Christmas collections are presented as real jouelles. The scenes which appear on the store windows rievoke moments of Christmas holidays, scenes of happy families that are skiing, romantic moments under a sky polluted by stars, in a winter cold and full of snow, so the real Christmas atmosphere which all of us are dreaming to live.

Another time windows displays have the role of create an atmosphere which lets people dream and be happy, walking through the streets of Milan and simulating ideal Christmas flavours.

Crazy Christmas windows in London

26 novembre, 2008 alle 12:07 pm | Pubblicato su CHRISTMAS TIME | Lascia un commento

3049990655_5647d4c2ccI was looking for some news about Christmas windows displays when I found a site with a lot of photos about strange (and a little bit crazy) shop windows in London, in particular in a very big shopping centre called “Sellfridge”. I suggest you to take a look….they are very interesting and funny!!! I hope in Milan will be installed something like that ‘cose I think it would be a success!!3058945121_6217d813e33053325202_33e8ce09f83059781248_193835051d

Special Christmas windows displays for Prada Store

26 novembre, 2008 alle 11:40 am | Pubblicato su CHRISTMAS TIME | 1 commento

picturedisplay2We are nearly to Christmas time! Prada Store presents for this year original and shiny shop picturedisplaywindows which have a strong estethic impact.

This year for the famous boutique in Galleria Vittorio Emanuele II in Milan and for the Store in 5th Avenue in New York the new creation is an exclusive installation which concentrates and emphasises Prada interpretation of Christmas, in two of the most important shopping cities.

The installation “Techno Cave” or “Carillon” represents a modern and oniric interpretation of a urban christmas carousel.
The structure is composed by mirror surfaces with boards decorates by little iron studs. The product is shown on two column elements which have a slow movement, while a beating light gives a perception of soft dynamism.  In a single minute the carillon makes a complete rotation thanks to a sophisticate mechanism which moves the dummies and the showing structure. The final effect is a carillon one in which colours and variety of products unificate with the installation in a game of refractions and atmospheres.

Elegance and preciousness dominate the whole windows displays which have the magic of “theatre and mistery”. picturedisplay3picturedisplay5picturedisplay4

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