Hi my name is Angela and I am 20 years old. I live in Milan where I attend a degree course in Economics for Art, Culture and Communication at Bocconi , University.

I live in Milan, one of the most important cities of Design in the world.

I think that writing and organising a blog about visual and consumption culture, in particular focusing on Visual Merchandising and Windows Displays is another way to observe the reality where I live in. I hope it will be an interesting experiment.


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  1. Hi Angela,

    Firstly, I love your blog! I’m living in Melbourne, Australia and working in marketing as well as vm. Your photos and blogging is brilliant. To be able to see all the most fabulous windows of Milan is fantastic.

    I was wondering if you might be able to help me out? I currently work for a high end food store, we have 8 stores across Australia and have opened last year in Singapore as well as having secured plans to launch in Abu Dhabi. I was hoping that you might be able to send me any images you may have of any window or instore displays of some of the more premium specialty or artisan food stores in Italy.

    It would just be great to see some different things that are going on abroad to gather inspiration!

    I hope to hear from you soon and if there is anything I could assist you with from Australia – just say the word!

    Warm regards,


  2. Hi Angela,

    I am a marketer for a big retail company in Saudi Arabia… and I really like your blog… it helps me a lot when I’m thinking about the new window displays!
    I can share with you pictures from last season’s windows 🙂

    Kind Regards,
    Nour. K

  3. Hola; lo siento pero no hablo italiano. Soy director de VITRINA empresa de vitrinismo y visual merchandising de Barcelona España. http://www.vitrina-bcn.com
    Tambien dirijo una revista que puedes visitar en nuestra web de visual-meeting. Me encantaría que estuvieras en contacto con nosotros para intercambiar noricias y opiniones sobre el estado acrual del visual merchandising en ambos paises.
    Si te apetece hacerlo, escribeme a: lisardo@vitrina-bcn.com
    En nuestro grupo tenemos una escuela de vitrinismo, así que podriamos planteranos hacer algun tipo de intercambio de estudiantes con la escuela donde estudias tu.
    Hasta pronto

    • Hola Lisardo,
      desculpe por mi espanol (lo estoy estudiando desde hace 5 meses), soy feliz que te gusta mi blog. Me gustaria mucho intercambiar noticias y opiniones sobre el visual merchandising. Yo tenìa este blog el ano pasado pero soy muy interesada de este argumento.
      Hasta pronto,

  4. Hi Angela, I think your idea is a perfect ‘window’ for window displays ! I teach English amongst other things here in Sardinia and a project which has almost materialised is opening an Information & Tourist Booking centre in Porto Cervo ! Understanding the importance of visual merchandising to attract visitors/clients I’m trying to find examples of window displays for this type of outlet. Quite a challenge as the window should display Sardinia’s attractions.

  5. hi!
    this is wilson . iam from india, currently , iam working as a visual merchandisher at lilliput kidswear pvt ltd, new delhi.
    can u plz give me some suggestion about SPRING/summer windows theme 2011 to me. my contact no is +919716775290. my email address is manofrock69@gmail.com.
    iam eagerly waiting for ur reply…………….

    Thanks & regards


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