this gaze-tracking shop windows system by PHilips works well to convince buyers to have a look inside the shop. it is based on gaze durations on different products in the shop window. having calculated the most looked at product, relevant information – audio/visual – would get appeared on special shop window display, just let you know more of the attractive product to your eyes. If it helps to boost sales and profits – having tested gaze-tracking system in practice – then it could be a good startng point to consider market trends and buyer impulses to buy. PHilips says it could also be applied in mueums and art galleries.