Gaze-tracking shop windows

13 ottobre, 2008 alle 4:08 pm | Pubblicato su APPLICATION OF NEW TECNOLOGIES | Lascia un commento

Well it would be a practical way to predict everything at the point of purchase instead of doing lots of field studies and psycho-analytical researches to see what drags buyers to the shops. so

this gaze-tracking shop windows system by PHilips works well to convince buyers to have a look inside the shop. it is based on gaze durations on different products in the shop window. having calculated the most looked at product, relevant information – audio/visual – would get appeared on special shop window display, just let you know more of the attractive product to your eyes. If it helps to boost sales and profits – having tested gaze-tracking system in practice – then it could be a good startng point to consider market trends and buyer impulses to buy. PHilips says it could also be applied in mueums and art galleries.

 

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